More Addictive Than Tobacco & Alcohol?

Yes, it's Facebook!": So much of netsurfing and gaming is addictive, why not this, too?

 ..."Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," he said. "With cigarettes and alcohol there are more costs – long-term as well as monetary – and the opportunity may not always be the right one. So, even though giving in to media desires is certainly less consequential, the frequent use may steal 'steal' a lot of people's time."

... Another Facebook study set to be released in the same journal found that those with a low self-esteem could suffer more by using the site, as posting negative items to Facebook often makes them appear less likable to their friends."